The two Pakistani women included in the list are Shazia Syed, former CEO of Unilever Pakistan, and Shaista Asif, co-founder of Pure Health.
Dawn Lady Reporter
London: Economic magazine Forbes has released the list of the 100 most powerful businesswomen from the Middle East for the year 2024, in which two Pakistani women are former CEO of Unilever Pakistan Shazia Syed and co-founder of ‘Pure Health’. Shaista Asif. Shaista Asif, who is number 4 on this list, is the co-founder and group CEO of Pure Health, a leading healthcare network in the UAE. Shaista Asif, who played an important role in the establishment of this healthcare corporation in 2006, took over as Group CEO in December 2023. Shazia Syed, who is the General Manager of Unilever North Africa Levant and Iraq, is in the ninth position on this list. She has extensive experience in large corporations and also holds the role of Senior Customer Development Lead for Arabia. Shazia Syed is the former CEO of Unilever Pakistan, she assumed her current position in 2021. From Abbottabad. Shazia Syed joined the British multinational consumer goods company Unilever in 1989 as a management trainee.
